E-Commerce Website Revamp

Client: UrbanKart (Fashion Startup)
Challenge:

• 4-second load time → 60% bounce rate

• Outdated design hurting conversions

• No mobile optimization

Your Solution:

1. Discover: Conducted user surveys + heatmap analysis

2. Build:

   • Rebuilt with React.js + Shopify Hybrid

   • Implemented image lazy loading

3. Test:

   • A/B tested checkout flows

   • Fixed 23 UX friction points

Results:
✅ 1.2s load time (70% faster)
✅ 40% increase in conversions
✅ 25% higher mobile sales